Chrysler has tapped New Media Strategies (NMS) to spearhead their social media efforts for Chrysler, Dodge, Ram and Jeep. "Automotive social media is one of the fastest growing and most dynamic areas of consumer engagement online," said New Media Strategies founder and CEO, Pete Snyder. "Manufacturers are wisely investing because social media is having a direct impact on automotive purchasing decisions for consumers."New Media Strategies will collaborate with each brand team and partner agency, including interactive, media and CRM (Customer Resource Management), to ensure social media initiatives are closely tied to overall marketing and business objectives.
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