Who am I?

Social Media for the Sophisticated, Seasoned & Scared

Tuesday, March 30, 2010

Peddling Social Media Door to Door?

As a part of my profession, I monitor certain key words that could lead to possible business opportunities as well as any terms that will alert me to industry changes. Today, I received a Google alert about a company that was seeking social media solutions in a particular reagion. When I clicked on the link, I was surprised to see that it was a company that was hiring sales representatives. That part was not shocking but what did intrigue me was how the job ad basically told their business strategy for gaining new business. The strategy, itself, wasn't anything new or innovative. It's just that it never crossed my mind to apply this particular model to securing new social media clients.

Here is what they do. They hire field representatives and assign them to a certain territory where they will go pound the pavement, door to door, pitching social media solution packages. See, like I said, the strategy isn't new. We've all seen field representatives pushing anything from magazine subscriptions, credit card processing machines, vacuum cleaners, cutlery to printers. So it was only a matter of time before someone thought of this. Afterall, any business that sees the value in buying an ad in the yellowpages, investing in a direct mail campaign, or purchasing TV, print or radio ads, should appreciate the savings and "added value" that an effective social media presence guarantees.

Aside from basic traits that most employers expect candidates to possess, like ambition, the company only requires that you be curious about the newest trends in social media. That's it. They promise if selected, territory managers will be trained and provided with local support. The earning potential is limitless, however, the position is commission-based. This is the caveat. Regardless to the amount of hours and gas spent prospecting, when you don't sign a new client, you won't receive any compensation. That's scary in a time like this. While the listing states that you'll receive competitive benefits and an option package, this is only after you've achieved set performance goals. The company also states to get managers motivated and "quickly up to speed" commisions will begin at 80%. Although that sounds tempting, the ad also states that the packages range from $99 per month to $950 per month.

I've been preaching for a long time about how affordable social media marketing is in comparison to traditional advertising and marketing. So you won't get an argument from me that this company miscalculated their target or approach. What I can offer is words of wisdom to small business owners. It's a gamble to contract a business to handle such an integral part of your business's identity. If you don't know a lot about Twitter, Facebook, FourSquare, LinkedIn or Flickr, please don't be fooled by the first well-dressed and socially articulate person that approaches you, just because they have a lot of friends, fans or followers. Studies show that the quantity of friends or followers doesn't equate to influence or a strong understanding of social media. Investigate their case studies, client roster, and the reputation of their own brand across cyberspace before hiring your strategist. The beauty of social media is the process of sharing and discovering information. It's the exchange, interaction and immediate reaction that makes social media such a vital business tool. Strategist know that the process is just as informative as the outcome.

Thursday, March 25, 2010

New Facebook contest gives fans 10 chances to win an 18K gold and diamond engagement ring

Verragio, the manufacturer of engagement rings and wedding bands just launched a Facebook contest to give fans 10 chances to win an 18K engagement ring in a sweepstakes called "Ten Verragio Rings, Ten Weeks, Ten Winners." The contest offers a way for the company to reward their loyal fans and introduce their newest Verragio Collection before it hits retail locations.

To become eligible, Facebook users must become a fan of Verragio's page. Ten winners will be selected at random and announced on the official fan page. Visit http://www.facebook.com/Verragio to read the terms and become eligible for the contest.

Saturday, March 20, 2010

Chris Hughes, Former Facebook Co-Founder, Launches Jumo

Yesterday, the former co-founder of Facebook, Chris Hughes announced his new start-up Jumo on his blog. Jumo is a platform to connect individuals and organizations working to change the world. Aside from Facebook, Chris Hughes is widely credited for being one of the driving forces that put President Barack Obama in office, as Hughes ran Obama's social media campaign. Hughes left Facebook in 2007 to work for the Obama campaign and create MyBarackObama.com. After the campaign, Hughes felt the need to continue working on efforts that encourage global change and awareness.

Jumo, which means "together in concert" in the West African language of Yoruba, is designed to foster relationships between everyday people and issues and organizations that are personally relevant to them. Jump will provide each person with information and opportunities for meaningful action tailored specifically to who they are. The Jumo office will open in Soho next week and, according to his blog, Hughes is looking to hire a developer, a design director and an "outreach director" who it says will require a "wide-ranging, nearly unparalleled command of the global development field and the command of the global development field and the ability to see through ideological constraints fairly and analytically."

To get updates on Jumo's development, follow them on Facebook and Twitter.

Friday, March 12, 2010

Reserve Your iPad Now

Emails went out today from Apple to reserve their latest invention the iPad. You can reserve or pre-order the iPad, versions with Wi-Fi — 16GB, 32GB, or 64GB. Click here.

Note: They are scheduled to hit the Apple stores on April 3rd. So if you reserve yours instead of paying in advance, your iPad will only be held between 9 am to 3 pm then it will go back on the floor for 1st come 1st served.

Tuesday, March 9, 2010

What I've Been Up To

I hadn't realized how long its been since my last post. I've been busy consulting and blogging for the other 2 blogs, FlackMe and the Examiner.

I also put together a video about social media as an example for a client. Check out the video and later this week, I'll show you how you can throw one together with basic software that is standard on most PCs.

Let's chat! from Jonnice Slaughter on Vimeo.