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Saturday, February 13, 2010

Audi Provides Daily Webcasts from Behind-the-Scenes as the U.S. Ski Team competes in 2010 Winter Olympics

Just about every major Olympic sponsor is incorporating social media to provide added exposure for their brand during the 2010 Winter Games. Audi, the proud sponsors of the U.S. Ski Team since 2007, will be streaming live updates daily of the U.S. Ski Team as they prepare to compete. They've tapped TJ Lanning and Resi Stiegler to host their daily 15-minute webisodes, titled "Live at the Lodge with TJ and Resi." Lanning and Stiegler, both U.S. Ski Team members, will be sitting this Olympics out due to injury.

The webisodes will kicked off Saturday at 6:30 p.m. PT/ 9:30 p.m. ET and will stream at the same time each day through Feb. 27 at http://www.facebook.com/audi, http://www.justin.tv/audiski and http://www.usskiteam.com/. The daily webcasts will utilize social networking to create a two-way dialogue with fans, bringing them inside the U.S. Ski Team house. Fans' questions can be submitted prior to and during the show for Lanning and Stiegler, or any of their interview subjects, via Twitter @audiski, Facebook posts, and YouTube.

Lanning and Stiegler will also be collecting personal footage, which will air in a short documentary, once the athletes have returned home. The documentary, titled, Truth in Motion: The U.S. Ski Team's Road to Vancouver, will chronicle the skiers as they prepare to compete.