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Social Media for the Sophisticated, Seasoned & Scared

Thursday, February 18, 2010

Pip.io claims to offer a more intimate experience than Facebook and Twitter

There's a new social network in town and it's called Pip.io. Unlike Facebook and Twitter, Pip.io claims to provide a way to take conversations semi-offline into "rooms." Users can invite people to join and accept invitations from others.

The development of the platform is just leaving the beta phase. So it's still early in adaptation. Some of the features include a video chat, update posting (privately and publicly) and an application store.

I'm going to keep my eye on this to see if it catches on. At first glance of the website, it really doesn't seem inviting and doesn't offer any information about the network on its homepage. How do they expect people to learn about them. An "About" page or demo video would be nice. With the influx of spam, who wants to sign up for something just to get a snap shot of how it works or to determine if it's the right network for them. I received more information about the site from the press release, which was hosted on a news wire service, not on the site. But I did say that it was still in the early stages of development, perhaps, they'll make those visual changes soon since they are in public launch mode. Below is a picture of the homepage, does it look inviting to you?


If you want to take a gamble and see what it's all about, go to http://pip.io/ and let me know what you think. I belong to a bunch of networks now so I'm not eager to join any new ones with such sketchy details and a limited first impression.


Is your loveone cheating via Facebook or Twitter? Catch them in the act with new monitoring device

One of the oldest uses for social networks has been to meet and hopefully find a mate. This is great for single people, however, it's also created a convenient way to test the waters for those that may be on the fence. Apparently, there is gadget called the Stealth iBot that is being used to spy on the internet use of significant others.

I'm sure when BrickHouse Security created this device, they probably had parents in mind, who wanted to monitor their children's use and law enforcement agencies. According to the company, they've received a spike in sales from insecure or curious mates. The company reported that they received even more of a spike in sales in the days leading up to Valentine's Day, a whopping 242% increase. What does that say about the times we are living in, huh?

The Stealth iBot logs all computer activity including Facebook interactions. For more information on this gadget or to purchase one, visit http://www.brickhousesecurity.com/pc-computer-spy.html.

Disclaimer from BrickHouse Security CEO Todd Morris, "We're pleased to aid so many people with our products. At the same time, we encourage our customers to show good judgment and to use them responsibly."










Class Action Complaint Filed Over Google Buzz


Google is really having a time with their new social network, Buzz. I recently wrote how the new networking service seemed a little to invasive for most users. Despite the recent changes that they've made (Google just launched Buzz less than 2 weeks ago), they still have a ways to go before they can assure users that it's safe.

Mashable is reporting that a class action complaint has been filed in San Jose, CA. The complaint alleges that Google broke several electronic communications laws with the plaintiff seeking monetary relief and injunctions to prevent Google from taking similar actions in the future.

Geesh, I just took their advice and turned the feature off but if I thought there was a chance to cash in on the slight invasion of privacy, perhaps I should have filed a legal complaint.

Sunday, February 14, 2010

Online Magazine strikes gold thanks to Twitter prank

You remember the show "Punk'd" and how you thought they had some of the best pranks? Or if you are little older, perhaps, you remember "Candid Camera." Well those aren't the only shows that played jokes on unsuspecting individuals and captured it all with hidden cameras. There are a host of shows that you can name.

Well this prank wasn't recorded by hidden camera but it was just as good. In the tradition of pulling pranks on brides and grooms, this one will definitely go down in the history books. And it sure to give self-proclaimed professional prankers a new batch of ideas. Recently a best man pulled the mother of all pranks and did so by allowing a newly wed couple believe the statute of limitations for executing a prank had expired. Naively, the couple entrusted the best man to house sit while they embarked on their honeymoon. Little did they know that this was the opportunity that he’d been waiting for. The best man rigged their bed to record any activity and transmit the reports via Twitter using the handle, @newlywedsontjob. The report logged weight, durations and descriptions of the activity. Before long, @newlywedsontjob had more than 22,000 followers.

In December, the prank caught the attention of Staggered, an online magazine geared towards men, that offers pre-nuptial articles and advice. Wanting to get in on the action, Staggered aggressively pursued the Twitter user, called Anon Bestman, in hopes of getting an interview. "At first he didn't want to do an interview so we asked about sponsoring the account, which he eventually agreed to," explained Andrew Shanahan, Staggered's editor. Everytime the newlyweds were on the job Staggered paid a fee. As a condition, the magazine also made him promise to give an interview when he was going to reveal the joke to the newlywed couple, which he did. When the interview went live, the best man tweeted it and traffic on the magazine's site suddenly spiked.

This was a major feat for the magazine which had only launched this past August. Once the interview link was posted to Twitter, more than 7,000 people tried to access the magazine's site simultaneously, which crashed the site. Fortunately for them, Staggered's hosting company was able to move the site to another server, which had the site back up within 10 minutes.

Thanks to Anon Bestman and the newlyweds, Staggered was able to introduce their brand to thousands of new readers. Not bad for a start-up that had only been running for 4 months, huh?

How did the newlyweds react to Anon Bestman's prank? You'll have to follow him on Twitter to find out. He plans to reveal his prank to the couple on the groom's birthday which is February 26th. So until then, you still have time to follow the action (if that's your thing). Ironically, the last tweet was Friday, Feb. 12th but I hope for their sake (of course, definitely not mine) we see some action activity today. After all, it is Valentine's Day.

Expect to see big things from Chrysler

Chrysler has tapped New Media Strategies (NMS) to spearhead their social media efforts for Chrysler, Dodge, Ram and Jeep. "Automotive social media is one of the fastest growing and most dynamic areas of consumer engagement online," said New Media Strategies founder and CEO, Pete Snyder. "Manufacturers are wisely investing because social media is having a direct impact on automotive purchasing decisions for consumers."

New Media Strategies will collaborate with each brand team and partner agency, including interactive, media and CRM (Customer Resource Management), to ensure social media initiatives are closely tied to overall marketing and business objectives.